Well this is kind of cool and forward thinking on  Fujifilm’s behalf, a free digital magazine for X series owners, with interviews, tips, submissions, and more. I know that for your average photo geek this is ok but I’m sure for lots regular users of X series cameras this will serve a springboard towards other types of media. The content seemed varied and generally instructive in nature. I tried it on my iPhone and found it kind of buggy so I hope Fuji fixes it soon.