Ethos

Daido Moriyama, Ricoh GR, Fuji X100

The image above, its a Japanese translation of a quote from my favorite Street Photographer — Daido Moriyama

It says . . .

For me, photography is not a means by which to create beautiful art, but a unique way of encountering genuine reality.

And that’s exactly what photography is for me, its a vision, its viewing through a glass and coming face to face with your surroundings, your life, your family, and life vicissitudes in general regardless of what gear you use. I just happen to use Fujilm gear. I’ve tried others, even various full frames but nothing comes close to the feeling that I get from shooting with Fuji’s.


Hello, I’m Jorge Ledesma and welcome to my blog.