Hi, I’m Jorge and welcome to my visual stream of consciousness.

Daido Moriyama, Ricoh GR, Fuji X100

The image above, its a Japanese translation of a quote from my favorite Street Photographer — Daido Moriyama

For me, photography is not a means by which to create beautiful art, but a unique way of encountering genuine reality

And that’s exactly what photography is for me, its a vision, its viewing through a glass and coming face to face with your surroundings, your life, your family, and life vicissitudes in general regardless of what gear you use and I happen to choose Fujifilm X series cameras as they inspire me and help my creative thought process.

I hope you enjoy your visit, find something interesting, and perhaps come by often and say hello. Cheers!

— Jorge Ledesma

Selected by Pentax-Ricoh Imaging to promote the campaign of the APSC Ricoh GR back in 2013, I am humbled and honored that my images graced the banner of the advertising campaign that launched the iconic and mythical GR.